Sophie at Absolutely Pure started her business 15 years ago after reactions to high end conventional products. More recently she has developed these 100% natural, edible (and Paleo!) products after learning about the dangers of PUFA (polyunsaturated fatty acids to you and me). These damaging oils are in 99% of ‘natural’ products and can prematurely age us – inside and out. Her products are PUFA free, hand-crafted in small batches with no water, emulsifiers, preservatives, artificial fragrances or synthetic colours and in her words are ‘Pure enough to eat’. Sophie found us on Instagram, but before we spoke to her we did a mystery shop and were super impressed. Then she called us and challenged us – she has super high standards (just like us) and wasn’t sure if we were tough enough for her. We love a good challenge. And we love her products.
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